(Author Patti Murphy (L) talking with Amanda Turner, host of Radio Boise’s Writer’s Block show)
A lot of writers hate the idea of having to do self-promotion. Trying to pitch someone on why they should do a story on you and your book can sometimes feel uncomfortable. For me it conjures up the words of my grandmother, “No one likes a braggart. Just work hard, and people will notice.”
Sorry grandma, I have to disagree.
Media relations is all about making personal contacts and building relationships.
How do I know? Because I’ve been a public relations consultant for more than 30 years. People hire me to promote them, their businesses and their achievements because they aren’t sure how to do it and they are uncomfortable doing it themselves. It’s my job to get them in the news so they can tell their story, and its always easier to have someone else (your PR rep) talking about how great you are than to try and do it yourself. Continue Reading…